Canon Selector Tool

Illustration | Infographic | User Interface Design

Given that Canon Australia has a wide variety of image capture solutions, it has become difficult for customers to choose the right camera for them. The company needed to make the path to purchase easier. To solve this problem, I designed the following selector tool.

User Interface Design

The camera selector tool consists of three stages: the first one is a quiz to know the costumers’ preferences, the second one is the learn about their photographic personality and the third one is a detailed page that shows the ideal product for them. Everything was kept as simple as possible to make it easy to use.


The infographic shows the most important features of each camera to give the user a good overview without being overwhelming.


To make everything appealing, the characters were done in a flat style.

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